A faster, more stable store —
built to win you more orders.
The Portland Company will rebuild jacoblab.com into a rock-solid storefront: it loads in under a second, recovers the orders slipping away at checkout, climbs in Google — and, for the first time, puts your products in front of AI search like ChatGPT and Google's AI Overviews. You keep doing what you do best; we make your website your hardest-working salesperson.
More stability. More visibility. More orders.
A rock-solid checkout
Shipping loads on the first try, every time — so the orders slipping away today actually complete.
Pages that load in under a second
More visitors stay, browse and buy instead of leaving while the page loads.
Found by AI search — for the first time
Your products become visible to ChatGPT, Google AI Overviews and Perplexity: a brand-new stream of buyers.
Higher Google rankings & SEO
Faster, properly-structured pages climb the rankings, so more people discover you.
More shoppers reaching checkout
A smoother, more trustworthy store guides more visitors all the way to a completed order.
Slow Speeds, Docked by Google
Your pages take 7+ seconds to appear for real visitors on mobile — far below Google's standard. Google measures this and ranks you lower for it, and most shoppers leave before the page even loads. On top of that, the checkout can fail to show shipping until a customer reloads, which quietly costs you orders.
Modernize your code and database to meet Google's standard
Rebuild the store on a fast, modern foundation so pages load in well under a second worldwide, the checkout works the first time, and Google sees a site that meets its speed and quality bar — instead of one it penalizes.
Right now, your store is invisible where buyers increasingly search.
AI assistants like ChatGPT, Google's AI Overviews and Perplexity can't see your products, and Google's rich shopping and image results skip you too — because the structured product data they read isn't there yet. More and more buying journeys start in these places. We'll add that data so your products show up, get cited, and pull in traffic competitors are capturing today.
Core Web Vitals: FAILING on mobile and desktop
Google PageSpeed: mobile 58/100 · desktop 82/100Everything about quality is green — SEO (92), Accessibility (93), Best Practices (96). The one thing dragging the site down, and the one thing Google penalizes in rankings, is how long pages take to appear for real visitors: 7+ seconds on mobile. That is a speed problem, and speed is exactly what a modern rebuild fixes.
Where we'll move the needle for you
1. Recover orders at checkout
When a customer goes to pay, shipping options sometimes don't appear until they reload, and a note currently asks them to refresh. Fixing the underlying shipping calculation lets customers complete checkout smoothly the first time — recovering sales that are slipping away right at the finish line. This is the highest-value win available.
2. Faster pages, better Google rankings
Real visitors wait around 7 seconds on mobile for the main content — Google's target is under 2.5 seconds, and it factors speed into rankings. Moving to a modern, lightweight foundation brings load times well under a second, which lifts both conversions and search position.
3. Stronger, lower-maintenance security
A few standard security protections aren't in place yet, and the current plug-in stack needs frequent patching. A modern rebuild bakes those protections in and removes most of the ongoing maintenance, so there's far less to keep secure day to day.
4. Capture more Google & AI traffic
There are several quick wins here: add the description Google shows in search results, complete the language translations across the store, make product photos visible to image search, and add the structured data that gets you cited by AI assistants like ChatGPT and Google's AI Overviews. A refreshed design would also showcase the premium, doctor-founded brand even better.
See it on your live site
Homepage hero
We'll lead the homepage with your products, pricing and trust signals so more first-time visitors become buyers and fewer bounce.
Products page
We'll move to fully-clickable product cards with visible pricing and an Add-to-cart button — making it faster and more intuitive to buy, which lifts conversions.
Rebuild on Next.js + React + TypeScript + Supabase + Cloudflare
- • A checkout that shows shipping instantly, on every device, every time
- → Sub-200ms pages served from Cloudflare's global edge
- → No plugins, no database to exploit, no WordPress patch treadmill
- → Full modern security headers and proper SEO, by default
- → A modern look worthy of a 3-generation medical legacy
Want to go deeper?
Let's fix the checkout — and the rest.
Tell us a bit and we'll walk you through exactly what a rebuild looks like.